An archetypal analysis of technical images in the transposition of the Velho Chico

Authors

Keywords:

Archetypology, Technical images, Ecology of images, Human Ecology

Abstract

The images captured by cameras and media devices go beyond mere technical records; they reflect a collective imaginary shaped by political, historical, natural, and sociocultural factors. This study aims to analyse how these images, produced through media technology, are rooted in an imagination structured by universal symbols known as archetypes. To achieve this, we adopt a symbolic hermeneutic approach from the Anthropology of the Imaginary, employing a qualitative, descriptive, bibliographic, and documentary methodology. Archetypology is used to examine the role of creativity and imagination in the production of these images. As empirical material, we analyse four television reports from 2007, 2017, 2020, and 2021 on the transposition of the São Francisco River, addressing both protests and celebrations surrounding the completed projects. The study reveals that technical images transcend their functional aspect, playing a central role in symbolic creativity. This process led to the conceptualisation of an Ecology of Images, wherein visual representations do not merely reflect reality but actively shape and are shaped by biological, cultural, and ecological dynamics.

Author Biographies

Zulenilton Sobreira Leal, Universidade do Estado da Bahia

PhD candidate in the Human Ecology and Socio-Environmental Management program, PPGECOH/UNEB. Master's in Communication from the Federal University of Paraíba - UFPB (2017). Member of the Study and Research Group in the Anthropology of the Imaginary, GEPAI/UFPB. Member of the ITESI Research Group - Interdisciplinary Studies - UPE. Professor in the Journalism in Multimedia course at UNEB/DCH III and coordinator of the extension project: Multiplatform Television Journalism for Web TV (2017/2021). Holds a postgraduate degree in Social Communication Teaching from the State University of Bahia (2005). Graduated in Social Communication - Journalism from the State University of Paraíba - UEPB (1999). Worked for fourteen years as a reporter, editor, and television news anchor. His areas of interest include studies focused on the Theory of the Imaginary, Symbolic Images, Television Journalism, and Human Ecology."

Juracy Marques dos Santos , Universidade do Estado da Bahia - UNEB

Juracy Marques received his PhD in Culture and Society from the Federal University of Bahia (UFBA) in 2010. He is currently pursuing a doctorate in Human Ecology at Nova University of Lisbon (UNL-Portugal). He completed postdoctoral studies in Human Ecology at Nova University of Lisbon (UNL-Portugal) and in Anthropology at UFBA. Currently, he is a Full Professor at the State University of Bahia (UNEB), where he is a permanent professor in the Master's programs in Human Ecology and Socio-Environmental Management (PPGECOH) and in Education, Culture, and Semi-Arid Territories (PPGESA). He is a member of the Brazilian Society of Human Ecology (SABEH). His main research interests focus on the dynamics of the human species and its relationship with the world, which reflects his strong interest in human ecology. A psychoanalyst and author of several books, he has worked in Portugal and Spain and participated in conferences in various countries, including France, Italy, Greece, Germany, Spain, the United States, Cuba, Paraguay, Portugal, the Philippines, among others. Overall, he has dedicated himself to addressing issues concerning the human dimension today, particularly its subjective and socio-environmental dynamics.

Geam Karlo Gomes, Universidade de Pernambuco Garanhuns, Brasil

Postdoctoral studies in the field of Language Sciences at the University of Southern Santa Catarina (UNISUL). Holds a PhD and Master’s degree in Literature and Interculturality from the State University of Paraíba (UEPB). Adjunct Professor at the University of Pernambuco (UPE) and a Productivity Fellow at FACEPE. Leader of ITESI/CNPq - Research Group on Interdisciplinary Itineraries in Studies on the Imaginary, Languages, and Cultures. Member of NEAB (Center for African and Brazilian Studies) at UPE. Coordinator of the Lali e TIC - Laboratory of Languages, Technologies, Imaginary, and Creative Imagination. Member of La Red Iberoamericana de Investigación en Imaginarios y Representaciones (RIIR) [https://imaginariosyrepresentaciones.com/miembros/geam-karlo-gomes/]. Coordinates the international partnership project between the University of Pernambuco (Brazil) and the Polytechnic Institute of Leiria (Portugal): Educational technologies and meta-formation of teachers: pathways for protagonism with multi-literacy practices. Part of the Northeast Network Project on Literature: Literary Reading in Schools: Bildung, Experiences, and Proposals in Basic Education, based at UFPB. Former Coordinator of the CAPES Pedagogical Residency Program in the Language Department at the Petrolina Campus (2020-2023). Professor in the Professional Master's Program in Letters - PROFLETRAS - National Network (UPE - Garanhuns Campus). Pedagogical Trainer of Portuguese Language for the Regional Education Management of Agreste Meridional (State Department of Education of Pernambuco). He has expertise in the areas of Letters, Literature and Anthropology of the Imaginary, Imaginary in Literature and Cinema, Afro-Brazilian Culture, Imaginary and Education, Imaginary in Children’s and Young Adult Literature, Literary Literacy, and Literature and Religion - Theopoetics. His research extends to the teaching of reading and writing, textual genres, digital culture, digital technologies in education, multiliteracies, and teacher training.

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Published

2024-12-31

Issue

No. 34: Revista del CESLA: International Latin American Studies Review

Section

Debate