Evangelical coaching: New Age elements in Brazilian Charismatic Christianity

Keywords: Charismatic Christianity, Pentecostalism, life coaching, spiritual development, New Age ethos

Abstract

From the 1990s on, the New Age ceased to be visible only among the exclusivist groups of salvific character, typical of the 1970s. Its values began to be disseminated among the broader culture through what was called the New Age ethos. This article seeks to show how these values are seen even among Brazilian Pentecostal Denominations. To this end, we adopt life coaching as an object. We briefly return to the history of life coaching and its relation to the New Age. We then explain how the spread of the New Age ethos into the broader society led to the incorporation of some of the New Age values and practices into even institutionalized forms of religion. Finally, we discuss how life coaching became incorporated into the plethora of religious goods also offered by Brazilian Charismatic Christians, and how Evangelical coaching maintains much of the religious logic of the New Age itself.

Author Biographies

Fábio Stern, Pontifical Catholic University of São Paulo

Doctor in the Study of Religions at the Pontifical Catholic University of São Paulo. Scholarship of the National Post-Doctoral Program of the Coordination for the Improvement of Higher Level Personnel in Brazil at the Graduate Program in Study of Religions of the Pontifical Catholic University of São Paulo.

Silas Guerriero, Pontifical Catholic University of São Paulo

Doctor in Social Sciences at the Pontifical Catholic University of São Paulo. Professor at the Graduate Program in Study of Religions at the Catholic University of São Paulo.

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Published
2020-12-31